DBI - Void Interface

As a part of my studies, I created a night club brand called Void.

The detailed project includes a logo, a brand identity, a commercial clip, a 3D club's plan made on Maya, marketing and business plan, posters and products packaging, and finally an App or a website with a UX case study.

In this portfolio I will focus on the UX/UI project's part.

UX researches

Why?

I wanted to create an app to give a better experience to partiers in nightclubs. so often they find their-self for a long time at the toilet waiting for somebody to free up a cabin.“ why there’s not any system that just lets me know the cabin is vacant so i don’t have to wait in those smelly toilets ? “

Need

Nightclub purpose is to procure satisfaction and pleasure to people. Biologically our brain need either oxytocin , Endorphin or serotonin to make us feel good. To generate those hormons we need things such as : food , surprises, music, sexual interactions and other,
depending on the person.

Target Audience

The target audience would be people from 25 to 33 years old, Students, tourist or even active worker who want to party and has time during the week end. The public is young people who travelled across the world, with an open mind and taste to electronic music.

150 persons answered on social media my following question :

“ What is the most annoying thing about techno night clubs ? “

User Journey

Qualitative analysis

I went and looked by myself how users behave on the ground.

The first thing I’ve noticed was a lot of people impatiently waiting to get inside the club , some struggle to get their drink at a crowded bar while others are dancing on the dancefloor. I’ve noticed an unwanted approach of a men toward a woman. But the worst were the toilets , smell disgusting and always crowded , and actually no toilet paper in the cabin.

Analysis pain points

-Crowded entrance : long wait
-Crowded bar : long order wait
-Harassment : on the dancefloor
-Neglected toilets : crowded , smelly and no toilet paper

Conclusion

Finally , there are some common points between
both analysis : Public/harassment/toilet paper.

CJM

Paint points :

-waiting at the entrance : long wait , security encounter
-drink order : crowded bar and long wait
-toilets : crowded and long wait
-transportation : struggle to get at transportation drunk at 03:00 AM

Solutions :

Since we talk about a nightclub app , it will be available also for smartwatch
and with an AI voice recognizer to make the process easier for drunk people.

-pre-entrance system : possibility to make a pre-check on the app via the camera
-to save time , avoid long wait at the entrance and make a better public selection.
-Drink order from app.
-Toilet availability display on app ( sensor in cabins )
-quick transportation order from app

User flow

Target : Order a drink ( new user )